What car brands have been discontinued?

Well-known discontinued car brands include Pontiac, Oldsmobile, Plymouth, Mercury, Saturn, Hummer (as a standalone brand), Saab, Rover, Holden, Datsun and Daewoo. Many were retired by their parent companies during restructuring.

Which car brands are being discontinued soon?

Automakers periodically retire or pause brands as strategies shift toward electrification. Because these decisions change year to year, we review this list annually rather than predicting specific future shutdowns.

Discontinued Car Brands — Marques That No Longer Exist (2026)

Discontinued Car Brands

Not every car brand survives. This collection remembers the discontinued marques — brands that have been wound down, absorbed or retired and no longer sell new cars under their own name. It is reviewed once a year as more badges are shelved.

Some, like Pontiac, Oldsmobile and Saturn, fell during General Motors' restructuring; others, such as Saab and Rover, ended when their owners collapsed; and long-running names like Holden and Datsun were finally retired by their parent groups. Their logos live on here as part of automotive history.

12 brands in this collection

Retired & discontinued marques

Pontiac

United States · 1926

Oldsmobile

—

Plymouth

—

Mercury

—

Saturn

—

Hummer

United States · 1992

Saab

Sweden · 1945

Rover

—

Holden

—

Datsun

—

Daewoo

—

Borgward

—

Frequently asked questions

What car brands have been discontinued?: Well-known discontinued car brands include Pontiac, Oldsmobile, Plymouth, Mercury, Saturn, Hummer (as a standalone brand), Saab, Rover, Holden, Datsun and Daewoo. Many were retired by their parent companies during restructuring.
Which car brands are being discontinued soon?: Automakers periodically retire or pause brands as strategies shift toward electrification. Because these decisions change year to year, we review this list annually rather than predicting specific future shutdowns.