Logo symbolism

Car Logos with a Snake

The serpent is a rare but striking car-logo motif. The most famous belongs to Alfa Romeo, whose badge carries a crowned snake with roots in medieval Milan.

2 brands in this collection

Car brands with a snake in the logo

Alfa Romeo car logo

Alfa Romeo

Italy · 1910

Biscione — crowned serpent

Dodge Viper car logo

Dodge Viper

Viper (snake)

Frequently asked questions

Which car logo has a snake?
Alfa Romeo's logo features the "Biscione" — a crowned serpent devouring a figure — taken from the coat of arms of the House of Visconti, the medieval rulers of Milan. The Dodge Viper also takes its name and identity from a snake.
What does the Alfa Romeo snake mean?
The Biscione is a centuries-old heraldic symbol of Milan, Alfa Romeo's home city. Alfa pairs it with a red cross — also from Milan's coat of arms — to root the brand in the city's history.

More topics to explore

Send feedback