Car brands with an animal in the logo
Ferrari
Italy · 1939
Prancing horse
Ford Mustang
—
Galloping mustang
Porsche
Germany · 1931
Horse of Stuttgart
Baojun
—
Horse head
Kamaz
—
Running horse
Carlsson
—
Horse
Pegaso
—
Winged horse (Pegasus)
Corre La Licorne
—
Unicorn
Eicher
—
Bull / ox head
Holden
—
Lion & stone
Rossion
—
Lion
Jaguar
United Kingdom · 1935
Leaping jaguar
Vauxhall
United Kingdom · 1857
Griffin (eagle-headed)
Saab
Sweden · 1945
Griffin (eagle-headed)
Scania
—
Griffin (eagle-headed)
Gonow
—
Griffin
Eagle
—
Eagle's head
FPV
—
Eagle (Falcon Performance)
Simca
—
Swallow / bird
Hispano-Suiza
—
Flying stork
Isdera
—
Eagle
Chrysler
United States · 1925
Winged seal
Alfa Romeo
Italy · 1910
Crowned serpent (Biscione)
Dodge Viper
—
Viper / snake
Lamborghini
Italy · 1963
Raging bull
Tauro
—
Bull
Spania GTA
—
Wolf
Lobini
—
Wolf
Mack
—
Bulldog
Artega
—
Dog
RAM
United States · 2010
Ram's head
Kaiser
—
Ram / buffalo
Abarth
Italy · 1949
Scorpion
Wiesmann
—
Gecko
Frequently asked questions
- Which car logos have animals?
- Animal car logos span many creatures: horses (Ferrari, Porsche, Ford Mustang, Baojun, KAMAZ), lions (Peugeot, Holden), the Jaguar cat, serpents (Alfa Romeo, Dodge Viper), eagle-headed griffins (Vauxhall, Saab, Scania), eagles (Eagle, Isdera, FPV), bulls (Lamborghini, Tauro), wolves (Spania GTA, Lobini), dogs (Mack, Artega), rams (Ram, Kaiser), plus Abarth's scorpion and Wiesmann's gecko.
- Why do so many car brands use animals?
- Animals communicate a brand's character instantly — a horse or bull suggests power and speed, a lion suggests strength and pride, an eagle suggests vision and freedom, and many emblems come from a founder's heritage, hometown coat of arms or star sign.
- What is the most common animal in car logos?
- The horse is the most common animal in car logos, appearing on Ferrari, Porsche, the Ford Mustang, Baojun and KAMAZ among others. Lions, birds of prey (eagles and griffins) and big cats are also popular.