Car brands with an animal in the logo
Ferrari
Italy · 1939
Prancing horse
Ford Mustang
—
Galloping mustang
Porsche
Germany · 1931
Horse of Stuttgart
Baojun
—
Horse head
Kamaz
— · 1969
Running horse
Carlsson
— · 1989
Horse
Pegaso
—
Winged horse (Pegasus)
Corre La Licorne
— · 1901
Unicorn
Eicher
— · 1948
Bull / ox head
Holden
—
Lion & stone
Rossion
—
Lion
Roewe
China · 2006
Two standing lions guarding a huabiao
Jaguar
United Kingdom · 1935
Leaping jaguar
Vauxhall
United Kingdom · 1857
Griffin (eagle-headed)
Saab
Sweden · 1945
Griffin (eagle-headed)
Scania
— · 1969
Griffin (eagle-headed)
Gonow
—
Griffin
Eagle
—
Eagle's head
FPV
—
Eagle (Falcon Performance)
Simca
— · 1934
Swallow / bird
Hispano-Suiza
— · 1904
Flying stork
Isdera
—
Eagle
Chrysler
United States · 1925
Winged seal
Alfa Romeo
Italy · 1910
Crowned serpent (Biscione)
Dodge Viper
—
Viper / snake
Lamborghini
Italy · 1963
Raging bull
Tauro
—
Bull
Spania GTA
—
Wolf
Lobini
— · 1999
Wolf
Mack
—
Bulldog
RAM
United States · 2010
Ram's head
Kaiser
— · 1945
Ram / buffalo
Abarth
Italy · 1949
Scorpion
Wiesmann
— · 1988
Gecko
Frequently asked questions
- Which car logos have animals?
- Animal car logos span many creatures: horses (Ferrari, Porsche, Ford Mustang, Baojun, KAMAZ), lions (Peugeot, Holden), the Jaguar cat, serpents (Alfa Romeo, Dodge Viper), eagle-headed griffins (Vauxhall, Saab, Scania), eagles (Eagle, Isdera, FPV), bulls (Lamborghini, Tauro), wolves (Spania GTA, Lobini), dogs (Mack, Artega), rams (Ram, Kaiser), plus Abarth's scorpion and Wiesmann's gecko.
- Why do so many car brands use animals?
- Animals communicate a brand's character instantly — a horse or bull suggests power and speed, a lion suggests strength and pride, an eagle suggests vision and freedom, and many emblems come from a founder's heritage, hometown coat of arms or star sign.
- What is the most common animal in car logos?
- The horse is the most common animal in car logos, appearing on Ferrari, Porsche, the Ford Mustang, Baojun and KAMAZ among others. Lions, birds of prey (eagles and griffins) and big cats are also popular.