Logo symbolism

Car Logos with Flags

Flags in car logos come in two flavours: the heraldic banners of a brand's home city, and the checkered flag of motorsport. Alfa Romeo's badge is the clearest example of a civic flag on a car emblem.

Alfa Romeo's logo carries the red cross on a white field — the flag and coat of arms of Milan, the brand's home city — beside its famous serpent. The checkered flag, meanwhile, is motorsport's universal symbol of the finish line and appears across racing liveries and performance sub-badges, even where it is not part of a brand's core logo.

1 brand in this collection

Car brands with a flag in the logo

Alfa Romeo car logo

Alfa Romeo

Italy · 1910

Flag / cross of Milan

Frequently asked questions

Which car logo has a flag?
Alfa Romeo's emblem includes the red-and-white flag of Milan (the cross of the city's coat of arms). Checkered racing flags also appear widely on motorsport and performance badges.
What does the checkered flag symbolise?
The checkered flag signals the end of a race and, by extension, victory and speed. It is one of motorsport's most recognisable symbols and a common motif in performance-car branding.

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