What is the main Romanian car brand?

Dacia is Romania's leading marque, known across Europe for offering roomy, straightforward and highly affordable vehicles as part of the Renault Group.

Why are Romanian cars so affordable?

Dacia's strategy is built on simplicity — sharing proven components, minimising complexity and focusing on core value — which allows it to consistently undercut rivals on price.

Romania Car Brands — 3+ Brands & Logos (2026)

Documented brands

ARO · 1957

Oldest marque

Oltcit · 1976

Newest marque

Europe's champion of value-focused, practical motoring.

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All Romania car brands

ARO

Romania · 1957

Dacia

Romania · 1966

Oltcit

Romania · 1976

Frequently asked questions

What is the main Romanian car brand?: Dacia is Romania's leading marque, known across Europe for offering roomy, straightforward and highly affordable vehicles as part of the Renault Group.
Why are Romanian cars so affordable?: Dacia's strategy is built on simplicity — sharing proven components, minimising complexity and focusing on core value — which allows it to consistently undercut rivals on price.

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