Germany flag

Germany

BMW

Founded
1916
Country
Germany
Headquarters
Munich, Germany
Founder
Franz Josef Popp
Parent company
BMW Group
Category
Luxury, Sports
Website

BMW logo

The iconic blue and white of the BMW logo are inspired by Bavaria’s state flag. It serves as a permanent tribute to the company’s heritage and its birthplace in Munich, Germany.

BMW Logo meaning

The blue-and-white roundel echoes the Bavarian state flag; the myth of it depicting a spinning propeller came from a later advertisement.

BMW History

Bayerische Motoren Werke began as an aircraft-engine maker before moving to motorcycles and, from 1928, cars. It has since become a global benchmark for driver-focused luxury sedans and coupes, and the parent of MINI and Rolls-Royce.

BMW logo history & evolution

  1. BMW logo, 1913

    1913

    The Rapp Roots

  2. BMW logo, 1917

    1917

    The Birth of the Legend

  3. BMW logo, 1933

    1933

    The Bold Pre-War Look

  4. BMW logo, 1953

    1953

    The Post-War Modernization

  5. BMW logo, 1963

    1963

    The "Neue Klasse" Era

  6. BMW logo, 1997

    1997

    The 3D Digital Age

  7. BMW logo, 2020

    2020

    Minimalist & Transparent

BMW cars and models

  • 3 Series
  • 5 Series
  • X5
  • M3

BMW Frequently asked questions

What is BMW?

BMW is a car brand from Germany and founded in 1916, operating under BMW Group. The brand is positioned in the Luxury, Sports segment.

What country is BMW from?

BMW is a car brand from Germany.

When was BMW founded?

BMW was founded in 1916.

Who owns BMW?

BMW is part of BMW Group.

What does the BMW logo mean?

The blue-and-white roundel echoes the Bavarian state flag; the myth of it depicting a spinning propeller came from a later advertisement.

Has the BMW logo changed over time?

Yes. This page documents 7 versions of the BMW logo, dating from 2020 to 1913.

What cars does BMW make?

BMW's lineup includes the 3 Series, 5 Series, X5, M3.

What type of cars does BMW make?

BMW is positioned in the Luxury, Sports segment.

Can I download the BMW logo?

Yes. This page offers high-resolution BMW logo images (PNG/WebP) for download, along with 7 historical logo versions. All trademarks belong to their respective owners.

Trademark notice

All brand names and logos are the property of their respective owners. Logo history and historical imagery are compiled from publicly available information on the internet and official brand sources. This page is provided for informational and reference purposes only.

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