Logo symbolism

Car Logos with Animals

Animals are the most popular motif in car logos, chosen to signal speed, strength and heritage. From prancing horses and lions to griffins, serpents, bulls, wolves and even a bulldog, these marques put a beast at the heart of their badge — here is what each animal means, grouped by creature.

36 brands in this collection

Car brands with an animal in the logo

Frequently asked questions

Which car logos have animals?
Animal car logos span many creatures: horses (Ferrari, Porsche, Ford Mustang, Baojun, KAMAZ), lions (Peugeot, Holden), the Jaguar cat, serpents (Alfa Romeo, Dodge Viper), eagle-headed griffins (Vauxhall, Saab, Scania), eagles (Eagle, Isdera, FPV), bulls (Lamborghini, Tauro), wolves (Spania GTA, Lobini), dogs (Mack, Artega), rams (Ram, Kaiser), plus Abarth's scorpion and Wiesmann's gecko.
Why do so many car brands use animals?
Animals communicate a brand's character instantly — a horse or bull suggests power and speed, a lion suggests strength and pride, an eagle suggests vision and freedom, and many emblems come from a founder's heritage, hometown coat of arms or star sign.
What is the most common animal in car logos?
The horse is the most common animal in car logos, appearing on Ferrari, Porsche, the Ford Mustang, Baojun and KAMAZ among others. Lions, birds of prey (eagles and griffins) and big cats are also popular.

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