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Automotive market

Car Brands in Australia

Australia is a full-import market: since Holden wound down local manufacturing in 2017 and retired the brand in 2020, every new car sold is imported. Toyota dominates sales, Japanese and Korean brands are hugely popular, and Chinese marques are now the fastest-growing force in the market.

A 100% import market since local manufacturing ended in 2017.

Holden — Australia's iconic home-grown brand under GM — ceased local manufacturing in 2017 and was retired entirely in 2020, so Australia no longer has a volume domestic manufacturer.

Most popular car brands in Australia

Car brands sold in Australia, by origin

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Japanese car brands in Australia

Toyota has been Australia's best-selling brand for years, and Japanese marques collectively dominate the market.

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Korean car brands in Australia

Hyundai and Kia are consistent top-five brands, with Genesis covering the luxury segment.

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American car brands in Australia

Ford remains a top seller through the Ranger ute, and Tesla leads Australia's EV sales.

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German car brands in Australia

German brands anchor the premium segment of the Australian market.

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Chinese car brands in Australia

Chinese brands are the fastest-growing segment in Australia. BYD has surged in EV sales and Chery has re-entered strongly, alongside MG (SAIC) and GWM, which now rank among the country's top-selling brands.

Frequently asked questions

What are the most popular car brands in Australia?
Toyota is Australia's best-selling brand by a large margin, followed by Ford, Mazda, Hyundai, Kia and Mitsubishi. Chinese brands such as MG and BYD have climbed rapidly up the charts.
Does Australia make its own cars?
Not anymore. Holden, Australia's iconic domestic brand, ended local manufacturing in 2017 and was retired in 2020. Every new car sold in Australia today is imported.
Are Chinese car brands popular in Australia?
Increasingly so. BYD, MG (SAIC), Chery and GWM have expanded quickly, and Chinese brands are now the fastest-growing part of the Australian market, especially in EVs and value SUVs.

Car brands in other markets

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