Most popular car brands in New Zealand
Car brands sold in New Zealand, by origin
Japanese car brands in New Zealand
Toyota is New Zealand's best-selling brand by far, and Japanese marques dominate both the new and used-import markets.
Korean car brands in New Zealand
Kia and Hyundai are consistently among the top-selling brands in New Zealand.
American car brands in New Zealand
Ford is a perennial top seller thanks to the Ranger ute, while Tesla leads EV sales.
German car brands in New Zealand
German brands cover the premium end of the New Zealand market.
Chinese car brands in New Zealand
Chinese brands have grown rapidly in New Zealand. BYD, MG (SAIC) and GWM now rank among the fastest-growing marques, competing strongly in the EV and value-SUV segments.
Frequently asked questions
- What are the most popular car brands in NZ?
- Toyota is New Zealand's best-selling brand by a wide margin, followed by Mitsubishi, Ford, Kia, Hyundai and Mazda. Chinese brands like BYD and MG are growing quickly.
- Does New Zealand make its own cars?
- No — New Zealand has no domestic car manufacturer. It is a fully import-driven market, with a significant share of used vehicles imported from Japan.
